Category Archives: healthcare economics

Five Reasons Why Digital Pharma Needs Physician Key Opinion Leaders


Physician key opinion leaders (KOLs) have been viewed as a valuable resource in the pharmaceutical (heretofore referred to as Pharma but included are medical device companies) industry. In one study in which 100 KOLS were surveyed, the most important characteristics … Continue reading

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Posted in digital health, FDA, healthcare economics, Healthcare IT, informatics, medical apps, mHealth, mobile health, patient advocacy, patient engagement, remote patient monitoring, technology | Tagged , , , , , , , , , , , , | Leave a comment

Five Reasons Why Physician IT Champions are Needed


It has been 5 years since the passage of the HITECH Act portion of the Affordable Care Act. The purpose of HITECH was “…to promote the adoption and meaningful use of health information technology.” While the result of this legislation … Continue reading

Posted in digital health, EHR, healthcare economics, Healthcare IT, healthcare reform, healthcare vendors, IT security, technology | Tagged , , , , , , , , | 1 Comment

Five Imperatives for Pharma’s Digital Health Strategy


Few would argue that today digital technology represents a critical part of marketing in any business sector.  Though all healthcare stakeholders are usually late to the technology table, market and customer pressure are rapidly accelerating this adoption. It needs to … Continue reading

Posted in clinical trials, digital health, FDA, healthcare economics, Healthcare IT, medical apps, mHealth, patient advocacy, patient engagement, pharma, technology, telehealth, wireless health | Tagged , , , , , , , , , | 5 Comments

Five Ways Mobile Health Technologies can Change Healthcare Now


There is growing healthy skepticism about the past promises of mobile technologies.  Issues concerning safety after the release of the FDA Guidance of mobile medical apps, privacy and security, and efficacy. Followers of the sector are poised for the rubber … Continue reading

Posted in clinical trials, FDA, healthcare economics, Healthcare IT, healthcare reform, healthcare vendors, informatics, medical apps, mHealth, mobile health, remote patient monitoring, smartphone apps, telehealth | Tagged , , , , , , , , | 2 Comments

Five Differences between Consumer and Patient Sensor Technologies


The technology industry has been buzzing of late because of the big players entering the wearable sensor market. We are very familiar with Misfit and Fitbit for some time. Others investing into the sector include Intel, Microsoft,  Apple and Samsung. … Continue reading

Posted in digital health, health insurance, healthcare economics, healthcare reform, informatics, medical apps, medical devices, mobile health, patient advocacy, patient engagement, pharma, remote patient monitoring, smartphone apps, telehealth, wireless health | Tagged , , , , , , , , , , , , | Leave a comment

Point of Engagement Business Models for Digital Health Technology


          One of the biggest challenges globally that patient-facing digital health technologies face is finding ways to gain traction and to generate revenue within traditional reimbursement systems. In a previous post, I discussed best practices for adoption of technology by … Continue reading

Posted in digital health, healthcare economics, Healthcare IT, healthcare vendors, medical apps, medical devices, mHealth, mobile health, pharma, remote patient monitoring, smartphone apps, technology, wireless health | Tagged , , , , , , , , | 1 Comment

Transforming a Digital Health Technology Tool into a Solution


I always pay attention to the reaction I receive from an audience at a talk or individual I encounter when I discuss the difference between a tool and a solution. Marketing a technology as a solution before it has been … Continue reading

Posted in digital health, healthcare economics, Healthcare IT, healthcare vendors, informatics, medical devices, mHealth, mobile health, patient advocacy, remote patient monitoring, technology, wireless health | Tagged , , , , , , , , , , , | Leave a comment

Five Ways Patient Engagement Can Start in the Office


There are over 58 million references to ‘patient engagement’ if one conducts a Google search. The term has been diluted and changed in the past couple of years and has become a buzz phrase, used more from a business than … Continue reading

Posted in digital health, health insurance, healthcare economics, Healthcare IT, healthcare reform, healthcare vendors, medical apps, medical devices, mHealth, mobile health, patient advocacy, patient engagement, remote patient monitoring, smartphone apps, technology, telehealth, wireless health | Tagged , , , , , , , , , , , , , | 5 Comments

Completing the Puzzle – Mobile Survey Results Shape the Direction of mHealth


There have been a few excellent surveys regarding mHealth.  One report commissioned by PwC and published in 2012, was a combination of two separate surveys conducted in Brazil, Denmark, the UK, the USA, Turkey, Germany, India, China, South Africa, and … Continue reading

Posted in digital health, health insurance, healthcare economics, Healthcare IT, healthcare reform, healthcare vendors, informatics, medical apps, medical devices, medical education, mHealth, mobile health, patient advocacy, pharma, remote patient monitoring, smartphone apps, technology, telehealth, wireless health | Tagged , , , , , , , , , , , , , | Leave a comment

Why Clinical Trials Need Mobile Health Tools: Can CROs be Replaced?


I have previously written why mobile technologies need clinical trials.  I would now like to discuss why clinical trials need mobile technology. For readers not familiar with clinical research, a CRO (clinical  research organization)  is “…an organization that provides support … Continue reading

Posted in clinical trials, digital health, FDA, health insurance, healthcare economics, Healthcare IT, healthcare reform, informatics, medical apps, medical devices, mHealth, mobile health, pharma, remote patient monitoring, smartphone apps, technology, telehealth, wireless health | Tagged , , , , , , , , , , , , , , | Leave a comment