Category Archives: pharma

Five Ways Digital Communication Tools Can Improve Health Care


Many of the problems plaguing healthcare today, specifically errors in patient care, reside in poor communications.  How many of us need to listen to the entire recorded message tree when calling a doctor’s office or healthcare facility, only to not … Continue reading

Posted in communications, digital health technology, healthcare economics, language, patient engagement, pharma, smartphone apps, technology, telehealth | Tagged , , , , , , , , , , , | Leave a comment

Five Imperatives of User Experience (UX) Design in Mobile Health Technology


The Wiki definition of UX design is “the process of enhancing user satisfaction by improving the usability, ease of use, and pleasure provided in the interaction between the user and the product.” UX design success in mobile health technologies depends … Continue reading

Posted in digital health, Healthcare IT, medical apps, mHealth, mobile health, patient engagement, pharma, remote patient monitoring, risk management, smartphone apps, technology, telehealth | Tagged , , , , , , , , , , | 2 Comments

Five Ways Analytics in Digital Health Tools Will Change Healthcare


There are many reasons cited why digital technologies hope to improve of patient care as well as the state of healthcare itself. They include improving efficiencies, patient safety, and cost. However, as has been seen with the most ubiquitous face … Continue reading

Posted in analytics, digital health, healthcare economics, Healthcare IT, healthcare reform, medical devices, mHealth, mobile health, patient engagement, pharma, remote patient monitoring, sudden cardiac arrest, technology | Tagged , , , , , , , , , , , , , | 1 Comment

Why Home Care is More Important than Readmission Rates: Implications for Digital Health Technologies


The Affordable Care Act added a section to the Social Security Act known which established the Hospital Readmissions Reduction Program. Under the new fines as described in an article by Kaiser Health News, three-quarters of eligible hospitals will be fined … Continue reading

Posted in death and dying, digital health, health insurance, healthcare economics, Healthcare IT, healthcare reform, media coverage, medical apps, mHealth, mobile health, patient engagement, pharma, remote patient monitoring, smartphone apps | Tagged , , , , , , , , | 1 Comment

Five Imperatives for Pharma’s Digital Health Strategy


Few would argue that today digital technology represents a critical part of marketing in any business sector.  Though all healthcare stakeholders are usually late to the technology table, market and customer pressure are rapidly accelerating this adoption. It needs to … Continue reading

Posted in clinical trials, digital health, FDA, healthcare economics, Healthcare IT, medical apps, mHealth, patient advocacy, patient engagement, pharma, technology, telehealth, wireless health | Tagged , , , , , , , , , | 5 Comments

Five Differences between Consumer and Patient Sensor Technologies


The technology industry has been buzzing of late because of the big players entering the wearable sensor market. We are very familiar with Misfit and Fitbit for some time. Others investing into the sector include Intel, Microsoft,  Apple and Samsung. … Continue reading

Posted in digital health, health insurance, healthcare economics, healthcare reform, informatics, medical apps, medical devices, mobile health, patient advocacy, patient engagement, pharma, remote patient monitoring, smartphone apps, telehealth, wireless health | Tagged , , , , , , , , , , , , | Leave a comment

Point of Engagement Business Models for Digital Health Technology


          One of the biggest challenges globally that patient-facing digital health technologies face is finding ways to gain traction and to generate revenue within traditional reimbursement systems. In a previous post, I discussed best practices for adoption of technology by … Continue reading

Posted in digital health, healthcare economics, Healthcare IT, healthcare vendors, medical apps, medical devices, mHealth, mobile health, pharma, remote patient monitoring, smartphone apps, technology, wireless health | Tagged , , , , , , , , | 1 Comment

Completing the Puzzle – Mobile Survey Results Shape the Direction of mHealth


There have been a few excellent surveys regarding mHealth.  One report commissioned by PwC and published in 2012, was a combination of two separate surveys conducted in Brazil, Denmark, the UK, the USA, Turkey, Germany, India, China, South Africa, and … Continue reading

Posted in digital health, health insurance, healthcare economics, Healthcare IT, healthcare reform, healthcare vendors, informatics, medical apps, medical devices, medical education, mHealth, mobile health, patient advocacy, pharma, remote patient monitoring, smartphone apps, technology, telehealth, wireless health | Tagged , , , , , , , , , , , , , | Leave a comment

Introduction vs Adoption of #mHealth Technology


Before the adoption of new technologies which will undoubtedly improve healthcare (as it has the retail and finance sectors), it must be introduced in ways which are digestible, scalable, and subject to rapid iteration. Is mobile technology different from the … Continue reading

Posted in clinical trials, digital health, Healthcare IT, medical apps, medical devices, medical education, mHealth, mobile health, pharma, remote patient monitoring, technology, telehealth, wireless health | Tagged , , , , , , , , , , , | 3 Comments

Why Clinical Trials Need Mobile Health Tools: Can CROs be Replaced?


I have previously written why mobile technologies need clinical trials.  I would now like to discuss why clinical trials need mobile technology. For readers not familiar with clinical research, a CRO (clinical  research organization)  is “…an organization that provides support … Continue reading

Posted in clinical trials, digital health, FDA, health insurance, healthcare economics, Healthcare IT, healthcare reform, informatics, medical apps, medical devices, mHealth, mobile health, pharma, remote patient monitoring, smartphone apps, technology, telehealth, wireless health | Tagged , , , , , , , , , , , , , , | 1 Comment