Category Archives: pharma

Five Imperatives for Pharma’s Digital Health Strategy


Few would argue that today digital technology represents a critical part of marketing in any business sector.  Though all healthcare stakeholders are usually late to the technology table, market and customer pressure are rapidly accelerating this adoption. It needs to … Continue reading

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Posted in clinical trials, digital health, FDA, healthcare economics, Healthcare IT, medical apps, mHealth, patient advocacy, patient engagement, pharma, technology, telehealth, wireless health | Tagged , , , , , , , , , | 5 Comments

Five Differences between Consumer and Patient Sensor Technologies


The technology industry has been buzzing of late because of the big players entering the wearable sensor market. We are very familiar with Misfit and Fitbit for some time. Others investing into the sector include Intel, Microsoft,  Apple and Samsung. … Continue reading

Posted in digital health, health insurance, healthcare economics, healthcare reform, informatics, medical apps, medical devices, mobile health, patient advocacy, patient engagement, pharma, remote patient monitoring, smartphone apps, telehealth, wireless health | Tagged , , , , , , , , , , , , | Leave a comment

Point of Engagement Business Models for Digital Health Technology


          One of the biggest challenges globally that patient-facing digital health technologies face is finding ways to gain traction and to generate revenue within traditional reimbursement systems. In a previous post, I discussed best practices for adoption of technology by … Continue reading

Posted in digital health, healthcare economics, Healthcare IT, healthcare vendors, medical apps, medical devices, mHealth, mobile health, pharma, remote patient monitoring, smartphone apps, technology, wireless health | Tagged , , , , , , , , | 1 Comment

Completing the Puzzle – Mobile Survey Results Shape the Direction of mHealth


There have been a few excellent surveys regarding mHealth.  One report commissioned by PwC and published in 2012, was a combination of two separate surveys conducted in Brazil, Denmark, the UK, the USA, Turkey, Germany, India, China, South Africa, and … Continue reading

Posted in digital health, health insurance, healthcare economics, Healthcare IT, healthcare reform, healthcare vendors, informatics, medical apps, medical devices, medical education, mHealth, mobile health, patient advocacy, pharma, remote patient monitoring, smartphone apps, technology, telehealth, wireless health | Tagged , , , , , , , , , , , , , | Leave a comment

Introduction vs Adoption of #mHealth Technology


Before the adoption of new technologies which will undoubtedly improve healthcare (as it has the retail and finance sectors), it must be introduced in ways which are digestible, scalable, and subject to rapid iteration. Is mobile technology different from the … Continue reading

Posted in clinical trials, digital health, Healthcare IT, medical apps, medical devices, medical education, mHealth, mobile health, pharma, remote patient monitoring, technology, telehealth, wireless health | Tagged , , , , , , , , , , , | 3 Comments

Why Clinical Trials Need Mobile Health Tools: Can CROs be Replaced?


I have previously written why mobile technologies need clinical trials.  I would now like to discuss why clinical trials need mobile technology. For readers not familiar with clinical research, a CRO (clinical  research organization)  is “…an organization that provides support … Continue reading

Posted in clinical trials, digital health, FDA, health insurance, healthcare economics, Healthcare IT, healthcare reform, informatics, medical apps, medical devices, mHealth, mobile health, pharma, remote patient monitoring, smartphone apps, technology, telehealth, wireless health | Tagged , , , , , , , , , , , , , , | 1 Comment

Five Realities That Define the Digital Health Technology Continuum


      The development of digital health technologies has and continues to involve people from diverse sectors: healthcare, telecommunications, IT, entrepreneurs, and patient advocates to name a few. The unique intersection of stakeholders in this space as well as trailblazing … Continue reading

Posted in digital health, Healthcare IT, healthcare reform, informatics, medical apps, medical devices, mobile health, pharma, remote patient monitoring, technology, telehealth | Tagged , , , , , , , , , , , , | 5 Comments

Five Benefits of Crowdsourced Medical Research Funding


Crowdsourced clinical studies have been the subject of previous posts by this author.  The Wiki definition of crowdfunding is: “the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people … Continue reading

Posted in clinical trials, digital health, FDA, health insurance, healthcare economics, Healthcare IT, healthcare reform, medical apps, medical devices, mHealth, mobile health, pharma, technology, telehealth, wireless health | Tagged , , , , , , , , , , , , | 2 Comments

Why Online Patient Communities are Better than Real Life Support Groups


A support group  has many potential benefits, some of which include improving coping skills, reducing anxiety, depression, isolation, ignorance about the condition and others.  Online patient communities (OPCs) are a recent phenomenon.  Some are open (with respect to type of … Continue reading

Posted in clinical trials, digital health, Healthcare IT, mHealth, mobile health, pharma | Tagged , , , , , , , , | 13 Comments

Five Reasons Why Physicians Should be in Social Media


In November, 2011 the AMA published a report on Professionalism in the use of Social Media.  A brief summary of the paper  was published in June, 2010.  The issues addressed by the AMA are reasonable and practical in my view. … Continue reading

Posted in clinical trials, digital health, healthcare reform, informatics, media coverage, mHealth, mobile health, pharma, smartphone apps, technology, telehealth, wireless health | Tagged , , , , , , , , , , | 7 Comments