Category Archives: technology

Five Reasons Why Digital Pharma Needs Physician Key Opinion Leaders


Physician key opinion leaders (KOLs) have been viewed as a valuable resource in the pharmaceutical (heretofore referred to as Pharma but included are medical device companies) industry. In one study in which 100 KOLS were surveyed, the most important characteristics … Continue reading

About these ads
Posted in digital health, FDA, healthcare economics, Healthcare IT, informatics, medical apps, mHealth, mobile health, patient advocacy, patient engagement, remote patient monitoring, technology | Tagged , , , , , , , , , , , , | Leave a comment

Five Reasons Why Physician IT Champions are Needed


It has been 5 years since the passage of the HITECH Act portion of the Affordable Care Act. The purpose of HITECH was “…to promote the adoption and meaningful use of health information technology.” While the result of this legislation … Continue reading

Posted in digital health, EHR, healthcare economics, Healthcare IT, healthcare reform, healthcare vendors, IT security, technology | Tagged , , , , , , , , | 1 Comment

Five Imperatives for Pharma’s Digital Health Strategy


Few would argue that today digital technology represents a critical part of marketing in any business sector.  Though all healthcare stakeholders are usually late to the technology table, market and customer pressure are rapidly accelerating this adoption. It needs to … Continue reading

Posted in clinical trials, digital health, FDA, healthcare economics, Healthcare IT, medical apps, mHealth, patient advocacy, patient engagement, pharma, technology, telehealth, wireless health | Tagged , , , , , , , , , | 5 Comments

Aging at Home: A Necessary Synergy with Digital Health Technology


References to new healthcare delivery models today generally refer to systematic changes which reflect reimbursement strategy shifts. Some even go so far as to refer to them as innovations in healthcare design. I would take issue with labeling these new … Continue reading

Posted in digital health, FDA, health insurance, Healthcare IT, medical apps, medical devices, mHealth, mobile health, patient advocacy, patient engagement, remote patient monitoring, smartphone apps, technology, telehealth | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Point of Engagement Business Models for Digital Health Technology


          One of the biggest challenges globally that patient-facing digital health technologies face is finding ways to gain traction and to generate revenue within traditional reimbursement systems. In a previous post, I discussed best practices for adoption of technology by … Continue reading

Posted in digital health, healthcare economics, Healthcare IT, healthcare vendors, medical apps, medical devices, mHealth, mobile health, pharma, remote patient monitoring, smartphone apps, technology, wireless health | Tagged , , , , , , , , | 1 Comment

Transforming a Digital Health Technology Tool into a Solution


I always pay attention to the reaction I receive from an audience at a talk or individual I encounter when I discuss the difference between a tool and a solution. Marketing a technology as a solution before it has been … Continue reading

Posted in digital health, healthcare economics, Healthcare IT, healthcare vendors, informatics, medical devices, mHealth, mobile health, patient advocacy, remote patient monitoring, technology, wireless health | Tagged , , , , , , , , , , , | Leave a comment

Five Ways Patient Engagement Can Start in the Office


There are over 58 million references to ‘patient engagement’ if one conducts a Google search. The term has been diluted and changed in the past couple of years and has become a buzz phrase, used more from a business than … Continue reading

Posted in digital health, health insurance, healthcare economics, Healthcare IT, healthcare reform, healthcare vendors, medical apps, medical devices, mHealth, mobile health, patient advocacy, patient engagement, remote patient monitoring, smartphone apps, technology, telehealth, wireless health | Tagged , , , , , , , , , , , , , | 5 Comments

Completing the Puzzle – Mobile Survey Results Shape the Direction of mHealth


There have been a few excellent surveys regarding mHealth.  One report commissioned by PwC and published in 2012, was a combination of two separate surveys conducted in Brazil, Denmark, the UK, the USA, Turkey, Germany, India, China, South Africa, and … Continue reading

Posted in digital health, health insurance, healthcare economics, Healthcare IT, healthcare reform, healthcare vendors, informatics, medical apps, medical devices, medical education, mHealth, mobile health, patient advocacy, pharma, remote patient monitoring, smartphone apps, technology, telehealth, wireless health | Tagged , , , , , , , , , , , , , | Leave a comment

Introduction vs Adoption of #mHealth Technology


Before the adoption of new technologies which will undoubtedly improve healthcare (as it has the retail and finance sectors), it must be introduced in ways which are digestible, scalable, and subject to rapid iteration. Is mobile technology different from the … Continue reading

Posted in clinical trials, digital health, Healthcare IT, medical apps, medical devices, medical education, mHealth, mobile health, pharma, remote patient monitoring, technology, telehealth, wireless health | Tagged , , , , , , , , , , , | 2 Comments

Why Clinical Trials Need Mobile Health Tools: Can CROs be Replaced?


I have previously written why mobile technologies need clinical trials.  I would now like to discuss why clinical trials need mobile technology. For readers not familiar with clinical research, a CRO (clinical  research organization)  is “…an organization that provides support … Continue reading

Posted in clinical trials, digital health, FDA, health insurance, healthcare economics, Healthcare IT, healthcare reform, informatics, medical apps, medical devices, mHealth, mobile health, pharma, remote patient monitoring, smartphone apps, technology, telehealth, wireless health | Tagged , , , , , , , , , , , , , , | Leave a comment